A Night On Broadway: A Life-time Nostalgia


“There are many ill and scared people without any support; the dignity which BELhospice gives to its patients must be a human right in this country.”

Mrs Milena Dravic: The famous actress fighting with terminal illness off cancer.

These were the comments of Milena Dravic the famous star of Serbian theatre, on “A night on Broadway”, the 6th traditional BELhospice Charity Ball which was powered by Samsung this time and was organised in partnership with Terazije Theatre at the Crowne Plaza Hotel.

Milena Dravic is herself a terminally ill patient nowadays and living anonymously with her husband who is also suffering from cancer these days. She further thanked all the guests for being there for the act of good.


It raised around 50% more than the expected outcome of the event. The best part is that the money raised from this one of its kind event will be used to build the first inpatient hospice in Serbia. This year’s Ball was also the opportunity for BELhospice to announce plans for the start of a capital campaign for building the first inpatient hospice in Serbia for terminally ill cancer patients, and to present the members of the Honorary Patrons Committee gathered to support this capital project.

Just to remind that on Saturday, 28th November, BELhospice organised the most successful Charity Ball so far, with a support from Ambassadors of Belgium, Great Britain, Canadian, Mexican, United Arab Emirates, Qatar and Croatian Embassies, Head of the Council of Europe Office in Belgrade, Honorary Consul of Ireland, as well as representatives of corporate sector, artists, celebrities and others willing to contribute to collecting donations for terminally ill cancer patients and their families.


In this “A Night on Broadway” we succeeded to gather more than 300 guests. This evening, spirit of Broadway was brought to the stage by this year’s partner of the event, the famous theater of Serbia, with world class artists made a mind blowing performances on New York`s Broadway signature shows Chicago, Mama Mia and Money Money. Their performance on these shows left everybody stunned as if they are in real Broadway theater. In addition to these acts the event was comprised of speeches of dignities, live auction, lottery, ongoing silent auction during the night and an exotic set menu dinner.


With GSK Serbia folks
Silent Auction was the all-time success in 2015

I feel proud in writing that we got our main sponsor Samsung for the first time onboard with us due to my efforts in searching for potential donors, whereas other multinational and local companies Astra Zeneca, Manpower Group, Novartis, Muehlbauer, Pfizer, MK Group, Air Serbia, Etihad Airways, Vojvodjanska banka, Telekom Srbija, KPMG, TeleGroup, Bel Medic, Opportunity bank, Generali, Puratos, Actavis, and Jones Lang LaSalle were there to support and witness our most successful fundraising event of the year.

Milan Vujovic, Head of marketing for SEAD Region in Samsung Electronics, stated – “Samsung is dedicated to education, employment, but also health and medicine globally and in Serbia as well. We always strive to help those who need help, and I hope that this evening is another step forward towards the promotion of palliative care in Serbia and achieving broader social support.”

H.E. Mr. Leo D’aes, Belgium Ambassador and Chairman of the Board, said – “Many countries are weak in this area, this process required great amount of efforts from the governments, volunteers and professionals. When they are working together with diplomats then it is a wonderful challenge.”

Celebration of a Success

Ivana Todorovic reminded the guests that BELhospice for the last 11 years has been providing free palliative care services for over 1500 terminally ill cancer patients and their families. BELhospice has been also involved in the education process of both professionals and public. It is necessary to build a new day-care center and inpatient unit in order to improve the quality of life of those patients and their families.

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