The power of a picture

It’s been a while since I posted to the Pulse Blog, but then I’ve been busy (I know, everyone is busy!) and had a lovely holiday to South Africa as well, so that’s my excuse.

In the last few weeks I’ve been exploring a new channel for World Child Cancer, with the help of an enthusiastic mentor from the Deutsche Bank Communications Team and my passionate colleagues in Vauxhall. We’ve now launched a new Instagram page for the charity and are slowly learning how to get the best out of it.


We’ve had a lot of fun and much agonising over what makes an image interesting and engaging, what mix of pictures (as we build up our Instagram wall) best represents the work of World Child Cancer and what we’re going to say about each image. Honestly, it’s not as easy as you may think, but we’re getting into the swing of it now and our followers and most importantly our ‘likes’ are growing, which is very satisfying.

We’re now becoming masters of hashtags (seriously, it’s like another world!) and growing our @wchildcancer Instagram presence.

I’ve also learnt that themes are really important, so we’ve launched #WCCWednesday to post powerful images from our programmes to help bring to life our mission. We’ve also launched #Fridayfeeling which we’re going to use for events and fundraising images.

As it’s such an immediate and visual channel, it’s really fascinating to see how it is evolving. If you’re lucky, I’ll report back in a later Blog.