Re-arranging My Brain cells…..

Before I could realize the first month has been marked and I started to see where I could really make some big improvements and I started implying my new found ideas. In the next paragraphs I will tell about my projects and activities, but don’t think that everything I did succeeded. On many occasions I tried to push things through but didn’t manage to. It takes time to understand and live another culture, and it’s not always easy, it’s not always recommended even, to project our own corporate vision of things into their lives. One of the first things I did, together with my colleagues, who would be with me in the three months, was building a strong rapport by providing instant solutions for their routine work and incorporating, leveraging the available frugal technologies. It took a serious effort in the first weeks building it up but thanks for the technical skills which helps to add value in their work and It’s quite apt tactics.I found myself participating in activities I had never considered doing. Overall my first two weeks had been passed in making rapport, observing the work culture and assessing expectations.

I have been given responsibility of two of the major project and both are critical for the community and the organization -;

  1. Taruni helpline- Lack of access among poorer young women to information, counseling and services for reproductive health underlies low use and high unmet need for contraception. This lacuna is compounded whenever they face uncertainty and anxiety about becoming pregnant. Rural young women hesitate to seek care from clinics or city hospitals because they consider them to be unfriendly, time consuming or unpredictably expensive. Our objective is to promote greater adoption of reversible contraceptive methods, antenatal care, safe, legal abortion and rational treatment of infertility, on part of young women. We are conducting the research through surveys through appointing community volunteers. They are collecting baseline data by going to door to door in distant villages. We are interpreting those available data and forming a campaigns, community communication and awareness activities.
  2. Sampark Helpline- which is formed for Improving Effectiveness and Quality of Referral and Emergency Obstetric Care in the Public Health System of Rajasthan which leads to reducing maternal mortality. It’s my primary project and I have discussed this project in my previous blogs.
With a village survey respondent

I always have opportunities to accompany community volunteers who are collecting data from distant villages. I was stunned by edifice and sometimes they are quite obdurate. It’s a great learning to interact with them and dig the data out of them and you need to accommodate with their level of understanding.I am also responsible for creating ideas for activities and communication for the campaign which is possible when you know which language and arrangement of words they prefer to read or listen. It’s kind of re-arranging the brain cells which are accustomed to function in particular language (English) and fashion.Re-arrangement always leads to development.

It’s the GSK-spirit which everyday propels me to do more and contribute more.


  1. Great blog. You certainly are doing and contributing a lot. We are all in such different countries and yet facing many similar challenges. I am seeing similar health and reproductive issues here in the Philippines:)

  2. Wow. Phenomenal contribution. In a span of just one month so many great learnings. I completely agree that instead of pushing our vision on the lives of the people we should look out for opportunities for frugal innovation. They might be incremental changes but a step towards the right direction and closer to the ultimate goal. Fabulous job Kuldeep! Completed 3 years in GSK last month and I can’t wait to apply for the next pulse opening- thanks to your blog.

  3. Great work …great learning..i am completely agree with Aarti that u have done fabulous job…Good going ..All the best…

  4. It’s great to read how you are getting on Kuldeep, thank you for sharing this. I like the description of ‘re-arranging your brain cells’, it really gives a sense of change and learning -and, as you say, this leads to development. I’d be interested to hear more about what you are learning.

  5. Great going Kuldeep..
    Its always gud to understand the environment.. hope u have great learning with community workers and gather insights.. u reaffirm the belief which I have heard a lot now in GSK, i.e learning comes from field Keep it up..

  6. Way to go Kuldeep. Admire the work that your doing and can really feel d connect dat u have made in dis short period of tym wid d ppl and d problems dey r facing. Here’s wishing u all d best and looking forward to more such blogs.

  7. Dear Kuldeep….

    Congrats on getting such great projects and must say that you are very fortunate to work on such noble and worthwhile projects….. I’m sure by the end of your assigment, you would have not only contributed to the society but also would have a changed outlook towards such issues in India and probably in a better position than many of us to provide more valuable and meaningful solutions to such burning issues that we face in our society today….

    You will surely touch many lives during the coming 6 months and I am very confident that this project of yours will bridge the gap between “Hope” and “Reality” for many and fulfill their dreams to build a healthy and happy family.

    Your work will truly inspire many and hopefully we all get a chance like you to contribute and give back to our society in some way or the other….

    All d best bro… Keep blogging !!

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