If not me, who? If not now, when?

I can’t believe it has been my last month here with Save the Children Vietnam. I was kind of worried I would have not many things to do especially in weekends when I first started my assignment 5 months ago. But now I found that I still have so many things that I haven’t done and want to do before I leave!

Save the Children Vietnam doesn’t have any marketing team. They have different program teams, e.g. education, livelihood, health & nutrition etc, and they are doing GREAT job. Without marketing, awareness of Save the Children here in Vietnam is very low and this will greatly impact fund raising potential. That’s why my supervisor was eager to set up a marketing team in the near future, and that’s also the reason why I got matched to this assignment.

At the start of the assignment, my supervisor would like me to help him in laying down the marketing strategy for the coming 3 years, and also to hold a half-day workshop for his staff on what marketing is, why they need marketing, and what role they (which most of them are program people) have in the context of marketing. At first, I was a bit worried that I am not able to take this task. Not because I don’t have the skill or capability, but because I was worried that I will recommend some wrong direction or strategy given my limited understanding of Save the Children and Vietnam background. But as a marketing person, I truly see the beauty of all the good programs here and truly think it is such a waste of no one knows what good things these guys are doing. And in this organization where there is no marketing team, I told myself there is no other persons that can take up this task better than me. “If not me, who? If not now, when?” I keep telling myself. Thus I began my work step by step, started from observation, then read a lot, write down, think, ask and discuss, and then think again….and finally after 3 months, I got the marketing strategy laid down for the coming 3 years.

The half-day workshop was held yesterday, which marked a perfect ending of my assignment. I gained alignment on the strategy from most of the key programs persons. I also gained their trust on believing the power of marketing. “Very interesting”, “We learned some new things today”, “very good” were some of the feedbacks I received. I was truly happy to have such a fruitful workshop, and on the other hand, I feel so rewarding on working out something sustainable and really create impact. I have full confidence in Save the Children, and I am sure more and more children will be benefited in future.

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