It was 32 degrees celcius as I walked home from work yesterday, and was I in the heart of Africa. NO!!! I was in Teddington, National offices of Down’s Syndrome Association and I JUST had to have an iced Frappacinno after my long walk!!!
The office was sooo hot yesterday, fans were not effective. I sat there planning the survey I was going to send out on communications. As I said before my key task to come up with a communication plan for the organisation. Here are my thoughts as the questions began to formulate in my head. What information do I want to get out from this survey? What am I going to do with the data? And here are some tips I recommend after having the chance to think about this key task which all of my hard work will be dependent on: The first step is often the most important so let’s get it right!
Here are 10 tips!
2-Short questions and short survey
3-Limit questions to one idea or concept (not multiple)
4-Ask yourself “so what” with each question
5-Don’t write leading questions
6-Avoid double negatives
7-Write open ended questions sparingly… analysis will be difficult
8-Don’t make list of choices too long
9-Write the most interesting questions first to engage and grab attention
10- PILOT FIRST!!!
Another really key tip I need to add is: ask yourself who is your audience? My mind was working in the mode of business..forgetting that I was sending one of the surveys to members of the association who were by enlarge parents and carers; business jargon was no good. Had to make it much more soft and simple.
Anyway good luck and stay tuned as I share more nuggets of wisdom with you 😉 Today I am continuing to review the organisation’s main website. With the goal of proposing an update to maximise dissemination of information and optimise usability.